5 Packaging

Over the years I have been involved with multiple packaging projects for major clients, these include; Pedigree Chum, Dunnes Stores, Batchelors Foods, Centra, SuperValu, Green Isle and Birds Eye.

Here I highlight the Centra/SuperValu and Birds Eye projects.

• Centra and SuperValu: With each pack I was given an initial front of pack design file, text document, photography and a suppliers keyline. Using Illustrator, I then applied these across a diverse range of food and household product artwork, while adhering to the new Centra/Super Valu brand guidelines.
• Birds Eye: New artwork for a range of 10 assorted pizza packs was produced in Illustrator using elements from supplied high resolution pdfs, the new photography was cutout and placed. Each back of pack layout was made up with live text, and amended for multi-lingual nutritional and ingredient information.

All packaging followed the latest Food Information Regulations.